Colgate: Synergy Between Words and Pictures

Colgate has long been a household name in oral care, known for promoting healthy smiles and total well-being. But in recent years, a new challenge emerged: younger generations—Millennials and Gen Z—were beginning to deprioritize oral hygiene. With busier lifestyles, changing habits, and the rise of minimalist routines, the message of daily oral care was losing urgency. My mission was to help Colgate re-engage this demographic and make oral health feel relevant, essential, and empowering again.